Meet Shauni
I’m Shauni Cunningham, a Certified Mental Performance Consultant® (CMPC) through the Association of Applied Sport Psychologists (AASP). I work with athletes from youth through adult, across all sports, on the mental side of performance. That might mean building focus under pressure, or steadying confidence on a day nothing’s going right. It might mean helping someone get back on track after a mistake, or figuring out what’s actually behind a slump. My approach pulls together sport psychology, education, and general wellbeing into one holistic view, because what’s happening for an athlete outside training usually shows up inside it too.
I hold a Master’s in Sport and Performance Psychology. My graduate research looked at what actually supports student-athletes’ wellbeing and motivation, and that work still shapes how I think about performance today.
Before this, I worked as a well-being coordinator and teacher in a school setting, supporting students’ mental health day to day. I’ve also worked pitch-side and court-side, with the Ipswich Town Football Club Academy and the Genesis Health Clubs Tennis Academy. There, I built curriculums, ran group workshops and individual sessions, and spent a lot of time simply observing athletes to understand what they actually needed.
I also spent a month in the mountains in India completing a yoga teacher training, partly to deepen my own practice and partly to push past my comfort zone. That background, along with an ongoing Pilates practice, means I bring mindfulness and body awareness into sessions, not just conversation. What’s happening in someone’s body under pressure is part of the picture, not separate from it.
I take a client-centered approach: sessions are built around what each athlete actually needs, not a fixed program. A lot of that starts with strengths. We figure out what’s already working for someone, then look at how to use it in more situations, on and off the field. It’s a more reliable starting point than working down a list of weaknesses.
Ready to get started? Book a free consultation and we’ll figure out where to begin.
Start with a free conversation
Mental performance coaching only works if we’re a good fit. Book a free initial consultation. We’ll talk through what’s going on, and you’ll know whether this is worth your time. No cost, no obligation.
Train Your Brain Like A Pro: Download Your Free Mental Skills Workbook Now
Curious how I handle confidentiality, safety, and scope with clients? Read my Scope of Practice, Confidentiality & Safeguarding Statement.